Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code. The keywords in anchor text are one of the many signals search engines use to determine the topic of a web page. Anchors texts are usually descriptive texts or URLs. A descriptive anchor text: Cheap Domain Register An URL anchor text: www.powerhoster.com The anchor text is also known as the link label or link title. The words contained in the anchor text help determine the ranking that the page will receive by search engines such as…
Anchor text and Penguin updates Penguin 2.0 is now widely discussed in the SEO community. At this point there’s not enough data to state that any particular SEO technique is on radar more than the rest. Yet, the current update’s predecessor, Penguin 1.0, has become notorious for its focus on anchor text diversity. Last year Google devalued backlinks of the websites which excessively used promotional keywords as anchors and placed links on spammy websites. This is how the diversification, mixing of anchor text and backlinks quality became vital. We believe they are still vital, so we carried out a research to see which be. anchor texts by the following types: Brand name/Brand-keyword hybrid Exact match Partial and broad match Non-descriptive URLs Anchors in foreign languages Empty alt texts in linking…