Affiliate
An affiliate is the partner of a merchant or commercial purpose website through an affiliate program. Affiliate programs, also called associate programs, are arrangements in which an online merchant Web site pays affiliate Web sites a commission to send them traffic. These affiliate Web sites post links to the merchant site and are paid according to a particular agreement. This agreement is usually based on the number of people the affiliate sends to the merchant's site, or the number of people they send who buy something or perform some other action. Some arrangements pay according to the number of people who visit the page containing their merchant site's banner advertisement. Affiliate promotes the merchant’s products or services on their websites by the means of visual elements or various promotion tools (widgets,…