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Affiliate program

An affiliate program is a program set up by an ecommerce site to promote his offer on a large network of partner publisher websites called…

Agent Name Delivery

Agent name delivery is an old kind of cloaking which consists of displaying dynamically an optimized specific page to search engines bots and spiders and…

ALT Text

Alt text (alternative text) is a word or phrase that can be inserted as an attribute in an HTML (Hypertext Markup Language) document to tell…

Anchor Text

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you’re linking to, rather than…

Anchor Text Percentage

Anchor text and Penguin updates  Penguin 2.0 is now widely discussed in the SEO community. At this point there’s not enough data to state that…

Auto Renew Protection

No need to watch expiration dates to make sure you renew on time! Auto renew keeps your domains, hosting, website builders, and other products in…

Backlink

Backlinks refer to links that are directly pointing back to your website. Having more backlinks indicate the popularity and the importance of your website to…

Backlink Anchor

A backlink is a link from another website. The backlink anchor text is the anchor text used by other websites linking to your website. The…

Backlink Cleaning

Backlinks cleaning is a process which appeared with the fears associated with Google Penguin launch which aimed at penalysing websites with too many inorganic backlinks.…

Backlink Stick Rate

Backlink stick rate is a metric showing what percentage of new backlinks (for instance comment spams) are still in place a few day after being…

Black Hat

Often a term used to reference tactics or unethical behaviors websites use to promote their rankings. These tactics may be artificial or manual, including but…

Bounce Rate

A term commonly used to refer to the number of users who visit the site and leave only after viewing a single page. A high…

Breadcrumbs

Much like directory indicators, breadcrumbs help the user by providing navigational cues, allowing easier access to other directories as well as simpler navigation. There are…

Call To Action (CTA)

Refers to either text or buttons, they encourage or illicit a response in the user prompting a desired outcome. This outcome can range from buying…

Canonical URL

At times there are multiple URLs that link to the same content. For example on a specific e-commerce website, there could be multiple links spread out…

Change of registration

Change of Domain registration You can change a domain’s contact information at any time. Domains have four sets of contacts, which are listed below after…

Citation/NAP

NAP stands for Name, Address, Phone Number and is crucial to the ranking of businesses. In order to get a high ranking, a specific order…

Click-Through Rate

Is a ratio of number of users who click on a specific link to the number of users that view a page, email or advertisement. Higher…

Cloaking

Cloaking is a black hat strategy that displays two different types of webpages to humans and bots. They are separated and identified via IP addresses.…

Cost Per Click (CPC)

Cost Per Click (CPC) aka Pay Per Click (PPC) directs traffic to your website in exchange with paying a publisher when an ad is clicked…

Coupon Code

Normally Web hosting and domain registration company can give some coupon code to their customers to promote their web hosting service. The purpose is to…

Creating a New Domain Name

We all know the Internet is an endless spring of community, entertainment, commerce and information. Unlike traditional mediums (print, TV, radio, brick and mortar businesses),…

Dedicated Hosting

A dedicated hosting service, dedicated server, or managed hosting service is a type of Internet hosting in which the client leases an entire server not…

DNS Distributed System

Every domain has a domain name server handling its requests, and there is a person or IT team maintaining the records in that DNS server’s…

Domain Forwarding & Masking

Forward only — Use 301 redirects to redirect from myDomain.com to myApp.appspot.com Forward with Masking — Use frames to keep the URL as myDomain.com while…

Domain Locking

Domain locking is a free security enhancement offered by PowerHoster to prevent unauthorized transfers of your domain to another registrar or web host by “locking” your…

Domain name auction

Domain name auctions are a means to sell domain names on the secondary market which is mainly used by domainers. Domain name auctions may take…

Domain Name Resolvers

Scattered across the Internet are thousands of computers – called “Domain Name Resolvers” or just plain “resolvers” – that routinely cache the information they receive…

Domainer

A domainer is, in domain names lingo, an individual who makes a living – and for some a very good living – of registering, buying…

Doorway page

Doorway pages are webpages created specifically for high ranking in search engine results for particular keywords / queries. They serve as a direct point of…

Duplicate Content

Is when there are pages with the same content but with different links referencing them. This content is usually copied, hence the duplication keyword. Since…

Dwell Time

Dwell Time by definition is: The amount of time in which a user spends on a specific website before returning to their original search query/results.…

Free Extras

What Free Extra You provide when I register a domain name with you ? Parked Page Domain Forwarding & Masking Total DNS control Change of…