You have possibly done that before. Login to your preferred domain name buying site and notice that your preferred domain name is taken already by someone else. At times, these domain names are put for sale and are just “parked,” or some other times you get in touch from a domain name agent who understands your business name may be same as to something he is trading. So, now the question is what the value of a domain name is and how much money you have to pay/spend? To answer your question, we are going to address the potential value and costs of a domain-name from an SEO point of view and also from marketing point of view.
In 2007, a leading SEO software firm Moz, posted an article on the rules and strategies for selecting the best domain name. Well, these rules apply today as well. We have mentioned some of the points from those rules in this tutorial. Have a look-
Don’t go after the hottest Trends
Plenty of latest trends in domains have been moving to things such as .co or determined misspellings. This is especially true for the startup industry. Just as other people are doing this it just doesn’t imply that you should do the same.
Avoid Numbers and Hyphens
Hyphens are recreational-hour in domains plus they have to be ignored. When it comes to numbers, they are difficult for people to understand if it is the numerical number or spelled out number. set apart
Set Apart Yourself with a Company or brand
Loads of companies will purchase a domain name that is rich in keywords however that is not related to their real brand name. Its is advised that your domain name should also be your brand or company name.
Avoid Copyright Infringement
Prior to make purchase of a domain name you need to ensure visiting the Copyright.gov to make sure that you’re not breaching any copyright rules.
Create and accomplish Expectations
Possibly, purchase a domain name that is related with a term that precisely explains what you do.
Keep your domain name as small as Possible
In order to place plenty of keywords into domains, numerous people have bought actually lengthy domains.
Make your domain name Easy to Remember
It is very important to keep your domain name that is very easy to keep in mind so that people or visitors can effortlessly type in after a long time.
Make it simple to Type
If you failed on how to spell the domain name at the time of talking to your future clients, then you have possibly chosen a bad one.
Select a .com
Still, people think that sites with .com extension are better and therefore you always look for to purchase a domain name with that extension. Since you can own a website that is .org or .net, you will yet wish to have the .com too for taking control of all the branded stuffs.
Make your Domain name distinctive
Basically, no one wants to stuck in a state where you can perplex your domain with that of other brand. Wait for situations that have misspelled, hyphenated, and plural editions and, where possible, ignore these kinds of domains.
Come up with 5 best Keywords
Well, it can be a great practice of having a domain name that consists of the keywords you are attempting to rank for. Hence, for example, if you’re in health related business, so something with nutrition, exercise, health, and fitness could be a great element of the domain name.
The Domain name value from a Marketing viewpoint
So, now we’ve recognized some important points to think about for selecting a domain name. Also, we can use this information for finding out what the value is for a domain that’s taken by someone already who wishes to sell the same to you from a marketing viewpoint. True marketing-savvy would inform you that the very first sign of a website even being value your kindness for purchase are:
- It’s your brand-name
- It’s short and concise
- It’s easy to memorize
- It’s easy to spell
- It’s a dot-com
- One-word domain names
Standard Value of Dot-com
As we have mentioned already, if you have come across with a domain-name and it’s a .com, then you can wish to pay more. In case you have the .com already and simply want to get some another extensions to secure your brand (.biz, .co, .net and more), then what would be the perfect method to secure your company name.
Standard Value of Short and Small Domains
When your domain-name is short and small, this makes it priceless because it is very strange to discover domain name that is small and short and that is a properly-spelled word. However, a short domain name doesn’t essentially imply that it’s a single word domain.
Standard Value of Easy to remember Domain Names
Domain name that is easy to memorize will give more value. For example, Amazon.com is the very memorable domain name due to its rhymes. If you are looking to purchase a domain name that is actually unforgettable hope to spend more money for it as compared to a domain name that is strange, such as Abstentious.com.
Standard Value of Domain name that are Simple to Spell
A domain name which is very easy to spell implies that you can speak it and people will be capable to discover without having to endure the procedure of experiencing half of the phonetic word every time you attempt to route someone to your website. If a word becomes more basis as a domain-name, it will have more value. This is particularly fact for easy-to-spell terms that are 4-6 characters long ( for example, Amazon.com and art.com).
Standard Value of a Domain-name that is Your Business or brand Name
When you find yourself in a situation where a person have the dot com for your business or brand name, you are in a quite difficult position to bargain and you expectedly did not do enough preface groundwork before selecting your brand name. That is weird fact however should be recognized if you’re moving in a bargain condition. Yet, it does not imply that you will finish up a lot on a domain-name as somebody else have the brand-name that you chose.
The Standard value of a Domain name from an SEO Point of view
When you own an awful domain-name that receives 100,000 visits to related sites every month loads of above can be disposed of. Ultimately, Google ranks separate web pages, and not websites on their domain (though that’s an association factor).
Standard Value of Single-Word Domain-Names
When you can discover a single word domain that fulfills most of the criterions, then you can possibly hope to loads to money to get it. Well, it’s not that a single word domain rank automatically in the leading search engines or anything similar, it’s only that from branding and marketing viewpoint they make too much of sense. You could say that these kind of domain names have loads of practical worth, particularly if they’re easy to remember, easy to spell, and short. But, ultimately, it’s the SEO worth of a domain that would make you advice to customers to get their money out. In case, you can mix the aforementioned general promotional value aspects with the scheduled SEO worth, you are against something big.
Keywords in Rankings and Domains as inferred for Value
As per the latest research done by Moz on Google ranking aspects domain name level keyword practice has a control of approximately 5 out of ten. If, you’re about to purchase a domain name that is exact-match term of a keyword that you would want to rank for (for example, customwidgets/widgets.com) then that certainly sets the worth at a higher place. Partial matches keywords within a domain-name (for example, seek blue widgets plus your domain name is customwidgets.com) and then also that is something that performs in your good turn and boosts the worth of that domain name. Remember that only as a domain name has a few or all of the target terms or keywords you’re chasing it does not essentially mean that it will rank on Google, but instead it is expected that anyone owned that domain name possibly dedicated loads of their content for ranking for those terms which would provide itself to algorithmic partiality.
Domain Authority or DA as a Domain evaluation aspect
DA is quite similar to a PageRank wherein it is evaluated that how suitably a domain name is expected to rank higher in Google. It was built by Moz plus is depending on a scale from one to hundred, and actually maintained frequently unlike PageRank from Google.
- Link profile: Several unstable aspects related to link types and indicate to a website
- MozTrust: a link trust rank
- MozRank: a link recognition score
A website with low DA is in that one to twenty range, fair DA in the twenty to forty range, and quite high DA in the forty plus range. Well, this is not accurate data, simply the estimation of a search engine optimization.
Backlink-Profile as a Domain-Name evaluation Factor
The aforementioned Domain Authority and PageRank metrics do consider the backlink profile. Since you could apparently take the marketing worth, the Domain Authority and PageRank make estimation to how much a domain-name is worth and this might not be the place you want to end your search.
A few most vital link metrics you will wish to seek are –
The links authority: This tool determine if the links that indicate to the website you wish to purchase are from other low-quality, spammy, authoritative websites or high-quality sites.
The link’s anchor-text: Well, anchor text is very connected with higher ranking and an examination of this could disclose a lot.
Total amount of links: Generally, more is better though if the share of referring main domain name to the overall sum of the links are less, it could sign a warning.
Other related Web-Properties as a Domain evaluation Factor
When there is one, then there is normally other. Owner of the website have a tendency to have over one property and frequently have taken their odds at numerous businesses. Before pulling the cause on the domain name purchase, ensure asking the existing owner if they’ve any other related web properties or associated domains that are linked to it. This also adds however is not restricted to blogs, social networking accounts, or any other virtual properties that may have some worth.
After reading this post, you understand how to value a site appropriately; you can get them with several facts that validate your bid.