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Backlink

Backlinks refer to links that are directly pointing back to your website. Having more backlinks indicate the popularity and the importance of your website to…

Backlink Anchor

A backlink is a link from another website. The backlink anchor text is the anchor text used by other websites linking to your website. The…

Backlink Cleaning

Backlinks cleaning is a process which appeared with the fears associated with Google Penguin launch which aimed at penalysing websites with too many inorganic backlinks.…

Backlink Stick Rate

Backlink stick rate is a metric showing what percentage of new backlinks (for instance comment spams) are still in place a few day after being…

Black Hat

Often a term used to reference tactics or unethical behaviors websites use to promote their rankings. These tactics may be artificial or manual, including but…

Bounce Rate

A term commonly used to refer to the number of users who visit the site and leave only after viewing a single page. A high…

Breadcrumbs

Much like directory indicators, breadcrumbs help the user by providing navigational cues, allowing easier access to other directories as well as simpler navigation. There are…