Refers to either text or buttons, they encourage or illicit a response in the user prompting a desired outcome. This outcome can range from buying…
Cost Per Click (CPC) aka Pay Per Click (PPC) directs traffic to your website in exchange with paying a publisher when an ad is clicked…
A method of using analytics and user feedback to improve performance. A method to figure out what the users are looking for and then providing…
Is a ratio of number of users who click on a specific link to the number of users that view a page, email or advertisement. Higher…
Cloaking is a black hat strategy that displays two different types of webpages to humans and bots. They are separated and identified via IP addresses.…
NAP stands for Name, Address, Phone Number and is crucial to the ranking of businesses. In order to get a high ranking, a specific order…