Dwell Time by definition is: The amount of time in which a user spends on a specific website before returning to their original search query/results.…
Is when there are pages with the same content but with different links referencing them. This content is usually copied, hence the duplication keyword. Since…
Refers to either text or buttons, they encourage or illicit a response in the user prompting a desired outcome. This outcome can range from buying…
Cost Per Click (CPC) aka Pay Per Click (PPC) directs traffic to your website in exchange with paying a publisher when an ad is clicked…
A method of using analytics and user feedback to improve performance. A method to figure out what the users are looking for and then providing…
Is a ratio of number of users who click on a specific link to the number of users that view a page, email or advertisement. Higher…
Cloaking is a black hat strategy that displays two different types of webpages to humans and bots. They are separated and identified via IP addresses.…
NAP stands for Name, Address, Phone Number and is crucial to the ranking of businesses. In order to get a high ranking, a specific order…
Much like directory indicators, breadcrumbs help the user by providing navigational cues, allowing easier access to other directories as well as simpler navigation. There are…
A term commonly used to refer to the number of users who visit the site and leave only after viewing a single page. A high…