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Category: Search Engine Optimization

Dwell Time

Dwell Time by definition is: The amount of time in which a user spends on a specific website before returning to their original search query/results.…

Duplicate Content

Is when there are pages with the same content but with different links referencing them. This content is usually copied, hence the duplication keyword. Since…

Call To Action (CTA)

Refers to either text or buttons, they encourage or illicit a response in the user prompting a desired outcome. This outcome can range from buying…

Cost Per Click (CPC)

Cost Per Click (CPC) aka Pay Per Click (PPC) directs traffic to your website in exchange with paying a publisher when an ad is clicked…

Click-Through Rate

Is a ratio of number of users who click on a specific link to the number of users that view a page, email or advertisement. Higher…

Cloaking

Cloaking is a black hat strategy that displays two different types of webpages to humans and bots. They are separated and identified via IP addresses.…

Citation/NAP

NAP stands for Name, Address, Phone Number and is crucial to the ranking of businesses. In order to get a high ranking, a specific order…

Breadcrumbs

Much like directory indicators, breadcrumbs help the user by providing navigational cues, allowing easier access to other directories as well as simpler navigation. There are…

Bounce Rate

A term commonly used to refer to the number of users who visit the site and leave only after viewing a single page. A high…