301 Redirect

This is also known as a permanent redirect. You can use a 301 redirect to direct your visitor to the new page or site that you’ve moved permanently. This is to tell Google or other search engines that your original page is no longer valid and in use and would like them to de-index it so that they can pass all the link juice to your newly redirected page or site. A 301 redirect is extremely useful when you want ensure that anyone that has bookmarked your old web address will automatically be directed to the new one.
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302 Redirect

Don’t mistaken this with the 301 redirect. Basically a 302 redirect is a temporary redirect. In other words, if your content is temporarily moved to a new page or site, you can use a 302 redirect to tell the search engines to redirect your visitors to this new location. This is to ensure that they do not pass the link juice and the anchor text over to this new place because sooner or later, your original page or site will resume back to its original establishment.  
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Agent Name Delivery

Agent name delivery is an old kind of cloaking which consists of displaying dynamically an optimized specific page to search engines bots and spiders and a different version of the webpage to human visitors. This dynamic page attribution is based on the HTTP user agent identified during the webpage request made by the browser. Different pages can be presented at the same URL. Different pages are delivered based on the agent name requesting the page. Typically, agent names starting with "Mozilla" indicate regular browsers while search enginespiders use names like Googlebot, Scooter etc. Agent Name Delivery is not a very effective form of cloaking though. Search engines can (and do) disguise spiders as "Mozilla" agents. Originally, search engine bots had a specific agent user and differed from the one used…
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ALT Text

Alt text (alternative text) is a word or phrase that can be inserted as an attribute in an HTML (Hypertext Markup Language) document to tell Web site viewers the nature or contents of an image. The alt text appears in a blank box that would normally contain the image. The Alt Text refers to the description you use to describe an image just in case if someone has visual impairment, he/she will be able to know what that image is all about while listening to the screen readers. Besides, it is also another way of helping the search engines to know what is the image about. If properly implemented, it will help search engines to return your image according to the relevant search queries. An alt attribute starts out with…
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Anchor Text

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code. The keywords in anchor text are one of the many signals search engines use to determine the topic of a web page. Anchors texts are usually descriptive texts or URLs.  A descriptive anchor text: Cheap Domain Register  An URL anchor text: www.powerhoster.com The anchor text is also known as the link label or link title. The words contained in the anchor text help determine the ranking that the page will receive by search engines such as…
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Anchor Text Percentage

Anchor text and Penguin updates  Penguin 2.0 is now widely discussed in the SEO community. At this point there’s not enough data to state that any particular SEO technique is on radar more than the rest. Yet, the current update’s predecessor, Penguin 1.0, has become notorious for its focus on anchor text diversity. Last year Google devalued backlinks of the websites which excessively used promotional keywords as anchors and placed links on spammy websites. This is how the diversification, mixing of anchor text and backlinks quality became vital. We believe they are still vital, so we carried out a research to see which be. anchor texts by the following types: Brand name/Brand-keyword hybrid Exact match Partial and broad match Non-descriptive URLs Anchors in foreign languages Empty alt texts in linking…
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Backlink

Backlinks refer to links that are directly pointing back to your website. Having more backlinks indicate the popularity and the importance of your website to the visitors. Since backlinks have been fully abused by many unethical SEO marketers back then, it is no surprise that Google is putting less emphasis on link building anymore. A backlink for a given web resource is a link from some other website (the referrer) to that web resource (the referent). A web resource may be (for example) a website, web page, or web directory. A backlink is a reference comparable to a citation. The quantity and sources of backlinks for a web page are among the factors that Google's PageRank algorithm evaluates in order to estimate how important the page is. The PageRank score is, in…
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Backlink Anchor

A backlink is a link from another website. The backlink anchor text is the anchor text used by other websites linking to your website. The anchor text of these backlinks help search engines determine the most relevant keywords a web page should rank for. Backlink anchor optimization is important for SEO but delicate. Indeed backlink are more often created independantly by third parties without the website owner being aware of it. Some practices allow to control backlink anchors redaction, but those practises are often black hat SEO. Since its algorithm update in spring 2012, called Penguin, Google seems to search to penalize or to reduce the recognition of over-optimized backlink anchors. Thus, the presence of a great number of identical anchors for the same website or page can now carry…
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Backlink Cleaning

Backlinks cleaning is a process which appeared with the fears associated with Google Penguin launch which aimed at penalysing websites with too many inorganic backlinks. Backlink cleaning is a complex process. The first step is to track backlinks and to identify bad or inorganic links. It can be made with devoted SEO tools or Google Webmaster Tools which may sometimes send inorganic backlinks alert. The second and most difficult task is to obtain bad links removing. Webmaster have usually no time for the operation. In a paradoxal situation, we may meet webmasters asking for removing backlinks they have asked or paid for. Because it is often difficult to obtain suppression of inorganic links and because some of them might have been created by malicious competitors, Google has launched in October…
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Backlink Stick Rate

Backlink stick rate is a metric showing what percentage of new backlinks (for instance comment spams) are still in place a few day after being placed.Building your links slowly has much better long term results than rushing through the process. Backlink stick rate is a metric used essentially for black hat SEO practices where hundreds or thousands of backlinks can be artificially created by dedicated softwares. Some spammy backlinks may be deleted a few hours or days later due to moderation "a posteriori". Because Wikipedia is a community moderated  website, it's important to become a helpful member of the Wikipedia community before attempting to add your own links to pages. Blending in to the community makes it much less likely that your website links will  be removed because one of…
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Black Hat

Often a term used to reference tactics or unethical behaviors websites use to promote their rankings. These tactics may be artificial or manual, including but not limited to: Keyword Stuffing Website Cloaking Link Farming Spamming
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Bounce Rate

A term commonly used to refer to the number of users who visit the site and leave only after viewing a single page. A high bounce rate is usually bad as it tends to indicate a website as dull and lacking in content. It may also indicate a technical failure or glitch preventing the user from trans-versing the whole domain.
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Breadcrumbs

Much like directory indicators, breadcrumbs help the user by providing navigational cues, allowing easier access to other directories as well as simpler navigation. There are several different types of breadcrumbs such as Location-based breadcrmbs which help indicate the specific webpage in regards to the whole site. Path-based breadcrumbs which display the path the user took to get to the current site.
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Call To Action (CTA)

Refers to either text or buttons, they encourage or illicit a response in the user prompting a desired outcome. This outcome can range from buying a product to signing a newspaper or whatever the webmaster had in mind. Like all designs, there are good ones and there are ineffective ones, take for example NetFlix's main webpage. The bold red button encourages and reinforces the user to sign up for a month. The same format holds for Prezi, a major online powerpoint creator. If used correctly, Call To Action media will greatly improve communication with the user and their navigation of your website.
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Citation/NAP

NAP stands for Name, Address, Phone Number and is crucial to the ranking of businesses. In order to get a high ranking, a specific order must be followed, and this order must be consistent among all directories in which your NAP is listed on. This helps the search engine validate your website and adds to the legitimacy. Source: Moz
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Click-Through Rate

Is a ratio of number of users who click on a specific link to the number of users that view a page, email or advertisement. Higher ranked webpages generally have a higher click-through rate, with ads correlating well with the content of the page. The general purpose of a click-through rate is to gauge how well your ads and keywords are performing.
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Cloaking

Cloaking is a black hat strategy that displays two different types of webpages to humans and bots. They are separated and identified via IP addresses. The Bots are served with fake or artificial content packed with keywords and false information that will boost the website's rankings. The humans are given real information, but are generally unsatisfied since the content is not what they originaly expected as the website had been artificially boosted. Furthermore there are different levels of cloaking ranging from white hat tactics which are looked upon favorably to black hat tactics which are generally frowned upon.
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Conversion Rate Optimization (CRO)

A method of using analytics and user feedback to improve performance. A method to figure out what the users are looking for and then providing the substance for the user. In websites that offer products, this conversion rate also refers  to the percentage of users that become customers either by buying the product, subscribing to newsletters, or filling out forms. There are three main factors that affect this rate: Visitors - Either browsers or buyers. If they believe in the product, and you're offering the idea that they are searching for, they will want to buy from you. Content - The Website's worth, why the visitors should be interested and how it would benefit them. Design - How the webpage appeals to the visitor, keep their attention, and refrain from…
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Cost Per Click (CPC)

Cost Per Click (CPC) aka Pay Per Click (PPC) directs traffic to your website in exchange with paying a publisher when an ad is clicked on their website. Common big search engines use this model such as Google Adwords and Microsoft Bing Ads where users bid on keywords relevant to their targeted market and pay a fixed price when traffic gets redirected. Smaller website can also offer PPC ads and will display them when the content matches the description of the ad.
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Doorway page

Doorway pages are webpages created specifically for high ranking in search engine results for particular keywords / queries. They serve as a direct point of entry for traffic originating from search engines and are not always made for being visited by visitors arriving through the home page. Webmasters are sometimes told to submit “bridge” pages or “doorway” pages to search engines to improve their traffic. Doorway pages are created to do well for particular phrases. They are also known as portal pages, jump pages, gateway pages, entry pages, and by other names as well. Unlike doorway domains, doorway pages are not really sanctioned by search engines because generally they really respond to users’ needs and because it is often difficult to differentiate them from "natural" pages. There are various ways…
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Duplicate Content

Is when there are pages with the same content but with different links referencing them. This content is usually copied, hence the duplication keyword. Since this content can be found in multiple areas around the internet, the search engine must first determine which content is the original and will only display that content to the user. Duplicate content is frowned upon by most search engines and will usually incur a penalty.
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Dwell Time

Dwell Time by definition is: The amount of time in which a user spends on a specific website before returning to their original search query/results. As dwell time increases, chances are that the user found what they were looking for, and spends more time going into deeper depth on the content and through the website. This will increase SEO rankings as the content is original, useful, and expected. A Simple Example: You're doing research on Frogs, the first link you clicked on displays a picture and a brief description about a single species. This isn't what you're looking for and press the back button. The second link you find has a long description about Frogs, habitats, and their history which is precisely what you're searching for. You spend quite a…
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LSI Anchor

“LSI” is the acronym for “Latent Semantic Indexing”. It really just means variations of your main keyword. So, if I’m targeting “link building”, then some LSI keywords would be: “what is link building” “building links” “link building example” “define link building” Finding LSI keywords is super easy. You can either use Google’s suggest options in the search bar, “Searched related to ___” at the bottom of the search results:  
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Reverse SEO

Reverse SEO is the practice of taking actions for decreasing the rank of a page or website in Google and other search engine pages. Reverse Search Engine Optimization (SEO) is a technique used in online reputation management to suppress negative results on Google Search and other search engines. Reverse SEO involves using regular Search Engine Optimization techniques on web pages ranking (directly) underneath a negative search result. Doing normal, white-hat SEO on for web pages appearing under a negative result will improve the search rankings of those web pages, causing them to move above the negative result and thereby displacing the negative item from the first page and suppressing it far back on SERPs so that (virtually) nobody searching the name of your business will see it. Reverse SEO may…
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SERP

A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also contain other results such as advertisements. SERP is an acronym for Search Enchine Result Page and is frequently used by SEO professionals. A SERP is displayed as a response to a query and is built by search engine algoritms for his organic part. SERP content is usually divided between organic search results and sponsored links, but for some queries with little commercial potential there is no paid result. The first organic link on the first SERP is the ultimate…
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