Dwell Time by definition is: The amount of time in which a user spends on a specific website before returning to their original search query/results. As dwell time increases, chances are that the user found what they were looking for, and spends more time going into deeper depth on the content and through the website. This will increase SEO rankings as the content is original, useful, and expected. A Simple Example: You're doing research on Frogs, the first link you clicked on displays a picture and a brief description about a single species. This isn't what you're looking for and press the back button. The second link you find has a long description about Frogs, habitats, and their history which is precisely what you're searching for. You spend quite a…
Is when there are pages with the same content but with different links referencing them. This content is usually copied, hence the duplication keyword. Since this content can be found in multiple areas around the internet, the search engine must first determine which content is the original and will only display that content to the user. Duplicate content is frowned upon by most search engines and will usually incur a penalty.
Refers to either text or buttons, they encourage or illicit a response in the user prompting a desired outcome. This outcome can range from buying a product to signing a newspaper or whatever the webmaster had in mind. Like all designs, there are good ones and there are ineffective ones, take for example NetFlix's main webpage. The bold red button encourages and reinforces the user to sign up for a month. The same format holds for Prezi, a major online powerpoint creator. If used correctly, Call To Action media will greatly improve communication with the user and their navigation of your website.
Cost Per Click (CPC) aka Pay Per Click (PPC) directs traffic to your website in exchange with paying a publisher when an ad is clicked on their website. Common big search engines use this model such as Google Adwords and Microsoft Bing Ads where users bid on keywords relevant to their targeted market and pay a fixed price when traffic gets redirected. Smaller website can also offer PPC ads and will display them when the content matches the description of the ad.
A method of using analytics and user feedback to improve performance. A method to figure out what the users are looking for and then providing the substance for the user. In websites that offer products, this conversion rate also refers to the percentage of users that become customers either by buying the product, subscribing to newsletters, or filling out forms. There are three main factors that affect this rate: Visitors - Either browsers or buyers. If they believe in the product, and you're offering the idea that they are searching for, they will want to buy from you. Content - The Website's worth, why the visitors should be interested and how it would benefit them. Design - How the webpage appeals to the visitor, keep their attention, and refrain from…
Is a ratio of number of users who click on a specific link to the number of users that view a page, email or advertisement. Higher ranked webpages generally have a higher click-through rate, with ads correlating well with the content of the page. The general purpose of a click-through rate is to gauge how well your ads and keywords are performing.
Cloaking is a black hat strategy that displays two different types of webpages to humans and bots. They are separated and identified via IP addresses. The Bots are served with fake or artificial content packed with keywords and false information that will boost the website's rankings. The humans are given real information, but are generally unsatisfied since the content is not what they originaly expected as the website had been artificially boosted. Furthermore there are different levels of cloaking ranging from white hat tactics which are looked upon favorably to black hat tactics which are generally frowned upon.
NAP stands for Name, Address, Phone Number and is crucial to the ranking of businesses. In order to get a high ranking, a specific order must be followed, and this order must be consistent among all directories in which your NAP is listed on. This helps the search engine validate your website and adds to the legitimacy. Source: Moz
Much like directory indicators, breadcrumbs help the user by providing navigational cues, allowing easier access to other directories as well as simpler navigation. There are several different types of breadcrumbs such as Location-based breadcrmbs which help indicate the specific webpage in regards to the whole site. Path-based breadcrumbs which display the path the user took to get to the current site.
A term commonly used to refer to the number of users who visit the site and leave only after viewing a single page. A high bounce rate is usually bad as it tends to indicate a website as dull and lacking in content. It may also indicate a technical failure or glitch preventing the user from trans-versing the whole domain.