Doorway page
Doorway pages are webpages created specifically for high ranking in search engine results for particular keywords / queries. They serve as a direct point of entry for traffic originating from search engines and are not always made for being visited by visitors arriving through the home page. Webmasters are sometimes told to submit “bridge” pages or “doorway” pages to search engines to improve their traffic. Doorway pages are created to do well for particular phrases. They are also known as portal pages, jump pages, gateway pages, entry pages, and by other names as well. Unlike doorway domains, doorway pages are not really sanctioned by search engines because generally they really respond to users’ needs and because it is often difficult to differentiate them from "natural" pages. There are various ways…