302 Redirect

Don’t mistaken this with the 301 redirect. Basically a 302 redirect is a temporary redirect. In other words, if your content is temporarily moved to a new page or site, you can use a 302 redirect to tell the search engines to redirect your visitors to this new location. This is to ensure that they do not pass the link juice and the anchor text over to this new place because sooner or later, your original page or site will resume back to its original establishment.  
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Advanced Domain Name Description

A domain name represents a physical point on the Internet — an IP address. The Internet Corporation for Assigned Names and Numbers (ICANN) governs coordination of the links between IP addresses and domain names across the Internet. With this standardized coordination, you can find websites on the Internet by entering domain names instead of IP addresses into your Web browser.
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Affiliate

An affiliate is the partner of a merchant or commercial purpose website through an affiliate program. Affiliate programs, also called associate programs, are arrangements in which an online merchant Web site pays affiliate Web sites a commission to send them traffic. These affiliate Web sites post links to the merchant site and are paid according to a particular agreement. This agreement is usually based on the number of people the affiliate sends to the merchant's site, or the number of people they send who buy something or perform some other action. Some arrangements pay according to the number of people who visit the page containing their merchant site's banner advertisement. Affiliate promotes the merchant’s products or services on their websites by the means of visual elements or various promotion tools (widgets,…
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Affiliate program

An affiliate program is a program set up by an ecommerce site to promote his offer on a large network of partner publisher websites called affiliates. When partners (affiliates) sign-up to the affiliate program and display visual elements to promote the merchant offer, they are paid commissions according to the sales they bring to the merchant. Affiliate programs may count many thousands of affiliates, if not more. For a more detailed definition of affiliate program, see affiliate marketing. The famous affiliate program is: cj, linkshare, clickbank, pepernetwork
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Agent Name Delivery

Agent name delivery is an old kind of cloaking which consists of displaying dynamically an optimized specific page to search engines bots and spiders and a different version of the webpage to human visitors. This dynamic page attribution is based on the HTTP user agent identified during the webpage request made by the browser. Different pages can be presented at the same URL. Different pages are delivered based on the agent name requesting the page. Typically, agent names starting with "Mozilla" indicate regular browsers while search enginespiders use names like Googlebot, Scooter etc. Agent Name Delivery is not a very effective form of cloaking though. Search engines can (and do) disguise spiders as "Mozilla" agents. Originally, search engine bots had a specific agent user and differed from the one used…
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ALT Text

Alt text (alternative text) is a word or phrase that can be inserted as an attribute in an HTML (Hypertext Markup Language) document to tell Web site viewers the nature or contents of an image. The alt text appears in a blank box that would normally contain the image. The Alt Text refers to the description you use to describe an image just in case if someone has visual impairment, he/she will be able to know what that image is all about while listening to the screen readers. Besides, it is also another way of helping the search engines to know what is the image about. If properly implemented, it will help search engines to return your image according to the relevant search queries. An alt attribute starts out with…
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Anchor Text

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code. The keywords in anchor text are one of the many signals search engines use to determine the topic of a web page. Anchors texts are usually descriptive texts or URLs.  A descriptive anchor text: Cheap Domain Register  An URL anchor text: www.powerhoster.com The anchor text is also known as the link label or link title. The words contained in the anchor text help determine the ranking that the page will receive by search engines such as…
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Anchor Text Percentage

Anchor text and Penguin updates  Penguin 2.0 is now widely discussed in the SEO community. At this point there’s not enough data to state that any particular SEO technique is on radar more than the rest. Yet, the current update’s predecessor, Penguin 1.0, has become notorious for its focus on anchor text diversity. Last year Google devalued backlinks of the websites which excessively used promotional keywords as anchors and placed links on spammy websites. This is how the diversification, mixing of anchor text and backlinks quality became vital. We believe they are still vital, so we carried out a research to see which be. anchor texts by the following types: Brand name/Brand-keyword hybrid Exact match Partial and broad match Non-descriptive URLs Anchors in foreign languages Empty alt texts in linking…
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Auto Renew Protection

No need to watch expiration dates to make sure you renew on time! Auto renew keeps your domains, hosting, website builders, and other products in your name and under your control.
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Backlink

Backlinks refer to links that are directly pointing back to your website. Having more backlinks indicate the popularity and the importance of your website to the visitors. Since backlinks have been fully abused by many unethical SEO marketers back then, it is no surprise that Google is putting less emphasis on link building anymore. A backlink for a given web resource is a link from some other website (the referrer) to that web resource (the referent). A web resource may be (for example) a website, web page, or web directory. A backlink is a reference comparable to a citation. The quantity and sources of backlinks for a web page are among the factors that Google's PageRank algorithm evaluates in order to estimate how important the page is. The PageRank score is, in…
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Backlink Anchor

A backlink is a link from another website. The backlink anchor text is the anchor text used by other websites linking to your website. The anchor text of these backlinks help search engines determine the most relevant keywords a web page should rank for. Backlink anchor optimization is important for SEO but delicate. Indeed backlink are more often created independantly by third parties without the website owner being aware of it. Some practices allow to control backlink anchors redaction, but those practises are often black hat SEO. Since its algorithm update in spring 2012, called Penguin, Google seems to search to penalize or to reduce the recognition of over-optimized backlink anchors. Thus, the presence of a great number of identical anchors for the same website or page can now carry…
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Backlink Cleaning

Backlinks cleaning is a process which appeared with the fears associated with Google Penguin launch which aimed at penalysing websites with too many inorganic backlinks. Backlink cleaning is a complex process. The first step is to track backlinks and to identify bad or inorganic links. It can be made with devoted SEO tools or Google Webmaster Tools which may sometimes send inorganic backlinks alert. The second and most difficult task is to obtain bad links removing. Webmaster have usually no time for the operation. In a paradoxal situation, we may meet webmasters asking for removing backlinks they have asked or paid for. Because it is often difficult to obtain suppression of inorganic links and because some of them might have been created by malicious competitors, Google has launched in October…
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Backlink Stick Rate

Backlink stick rate is a metric showing what percentage of new backlinks (for instance comment spams) are still in place a few day after being placed.Building your links slowly has much better long term results than rushing through the process. Backlink stick rate is a metric used essentially for black hat SEO practices where hundreds or thousands of backlinks can be artificially created by dedicated softwares. Some spammy backlinks may be deleted a few hours or days later due to moderation "a posteriori". Because Wikipedia is a community moderated  website, it's important to become a helpful member of the Wikipedia community before attempting to add your own links to pages. Blending in to the community makes it much less likely that your website links will  be removed because one of…
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Black Hat

Often a term used to reference tactics or unethical behaviors websites use to promote their rankings. These tactics may be artificial or manual, including but not limited to: Keyword Stuffing Website Cloaking Link Farming Spamming
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Bounce Rate

A term commonly used to refer to the number of users who visit the site and leave only after viewing a single page. A high bounce rate is usually bad as it tends to indicate a website as dull and lacking in content. It may also indicate a technical failure or glitch preventing the user from trans-versing the whole domain.
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Breadcrumbs

Much like directory indicators, breadcrumbs help the user by providing navigational cues, allowing easier access to other directories as well as simpler navigation. There are several different types of breadcrumbs such as Location-based breadcrmbs which help indicate the specific webpage in regards to the whole site. Path-based breadcrumbs which display the path the user took to get to the current site.
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Call To Action (CTA)

Refers to either text or buttons, they encourage or illicit a response in the user prompting a desired outcome. This outcome can range from buying a product to signing a newspaper or whatever the webmaster had in mind. Like all designs, there are good ones and there are ineffective ones, take for example NetFlix's main webpage. The bold red button encourages and reinforces the user to sign up for a month. The same format holds for Prezi, a major online powerpoint creator. If used correctly, Call To Action media will greatly improve communication with the user and their navigation of your website.
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Canonical URL

At times there are multiple URLs that link to the same content. For example on a specific e-commerce website, there could be multiple links spread out throughout the entire website that would refer to a products page. This type of linkage is confusing to a search engine, forcing it to make a wild guess on which link is the correct one. This is where the canonical URL tag comes in, it tells the search engine which link is the true link and focuses all resources onto that link.
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Change of registration

Change of Domain registration You can change a domain's contact information at any time. Domains have four sets of contacts, which are listed below after the instructions. The four different sets of contacts for domains are: The Registrant is the contact information for the owner of the domain. Changing the domain name's registrant prevents you from transferring the domain to a new registrar for 60 days. However, if you want to transfer ownership to another Powerhoster customer, you should use an account change. The Administrator information is used for transferring between registrars. Technical and Billing contacts are not commonly used. You voluntarily agree to a 60-day lock that prevents you from transferring your domain name when you update the Organization field for the registrant contact, or when you update the First…
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Citation/NAP

NAP stands for Name, Address, Phone Number and is crucial to the ranking of businesses. In order to get a high ranking, a specific order must be followed, and this order must be consistent among all directories in which your NAP is listed on. This helps the search engine validate your website and adds to the legitimacy. Source: Moz
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