Dwell Time

Dwell Time by definition is: The amount of time in which a user spends on a specific website before returning to their original search query/results. As dwell time increases, chances are that the user found what they were looking for, and spends more time going into deeper depth on the content and through the website. This will increase SEO rankings as the content is original, useful, and expected. A Simple Example: You're doing research on Frogs, the first link you clicked on displays a picture and a brief description about a single species. This isn't what you're looking for and press the back button. The second link you find has a long description about Frogs, habitats, and their history which is precisely what you're searching for. You spend quite a…
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