Call To Action (CTA)

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Refers to either text or buttons, they encourage or illicit a response in the user prompting a desired outcome. This outcome can range from buying a product to signing a newspaper or whatever the webmaster had in mind. Like all designs, there are good ones and there are ineffective ones, take for example NetFlix’s main webpage.

netflix-cta.png

The bold red button encourages and reinforces the user to sign up for a month.

prezi-cta.png

The same format holds for Prezi, a major online powerpoint creator.

If used correctly, Call To Action media will greatly improve communication with the user and their navigation of your website.