Backlink Anchor

A backlink is a link from another website. The backlink anchor text is the anchor text used by other websites linking to your website. The anchor text of these backlinks help search engines determine the most relevant keywords a web page should rank for. Backlink anchor optimization is important for SEO but delicate. Indeed backlink are more often created independantly by third parties without the website owner being aware of it. Some practices allow to control backlink anchors redaction, but those practises are often black hat SEO. Since its algorithm update in spring 2012, called Penguin, Google seems to search to penalize or to reduce the recognition of over-optimized backlink anchors. Thus, the presence of a great number of identical anchors for the same website or page can now carry…
Read More