SERP

A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also contain other results such as advertisements. SERP is an acronym for Search Enchine Result Page and is frequently used by SEO professionals. A SERP is displayed as a response to a query and is built by search engine algoritms for his organic part. SERP content is usually divided between organic search results and sponsored links, but for some queries with little commercial potential there is no paid result. The first organic link on the first SERP is the ultimate…
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