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Category: Search Engine Optimization

Breadcrumbs

Much like directory indicators, breadcrumbs help the user by providing navigational cues, allowing easier access to other directories as well as simpler navigation. There are…

Bounce Rate

A term commonly used to refer to the number of users who visit the site and leave only after viewing a single page. A high…

Black Hat

Often a term used to reference tactics or unethical behaviors websites use to promote their rankings. These tactics may be artificial or manual, including but…

Backlink

Backlinks refer to links that are directly pointing back to your website. Having more backlinks indicate the popularity and the importance of your website to…

Backlink Stick Rate

Backlink stick rate is a metric showing what percentage of new backlinks (for instance comment spams) are still in place a few day after being…

Backlink Cleaning

Backlinks cleaning is a process which appeared with the fears associated with Google Penguin launch which aimed at penalysing websites with too many inorganic backlinks.…

Backlink Anchor

A backlink is a link from another website. The backlink anchor text is the anchor text used by other websites linking to your website. The…