Agent Name Delivery

Agent name delivery is an old kind of cloaking which consists of displaying dynamically an optimized specific page to search engines bots and spiders and a different version of the webpage to human visitors. This dynamic page attribution is based on the HTTP user agent identified during the webpage request made by the browser. Different pages can be presented at the same URL. Different pages are delivered based on the agent name requesting the page. Typically, agent names starting with "Mozilla" indicate regular browsers while search enginespiders use names like Googlebot, Scooter etc. Agent Name Delivery is not a very effective form of cloaking though. Search engines can (and do) disguise spiders as "Mozilla" agents. Originally, search engine bots had a specific agent user and differed from the one used…
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ALT Text

Alt text (alternative text) is a word or phrase that can be inserted as an attribute in an HTML (Hypertext Markup Language) document to tell Web site viewers the nature or contents of an image. The alt text appears in a blank box that would normally contain the image. The Alt Text refers to the description you use to describe an image just in case if someone has visual impairment, he/she will be able to know what that image is all about while listening to the screen readers. Besides, it is also another way of helping the search engines to know what is the image about. If properly implemented, it will help search engines to return your image according to the relevant search queries. An alt attribute starts out with…
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Anchor Text

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code. The keywords in anchor text are one of the many signals search engines use to determine the topic of a web page. Anchors texts are usually descriptive texts or URLs.  A descriptive anchor text: Cheap Domain Register  An URL anchor text: www.powerhoster.com The anchor text is also known as the link label or link title. The words contained in the anchor text help determine the ranking that the page will receive by search engines such as…
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Anchor Text Percentage

Anchor text and Penguin updates  Penguin 2.0 is now widely discussed in the SEO community. At this point there’s not enough data to state that any particular SEO technique is on radar more than the rest. Yet, the current update’s predecessor, Penguin 1.0, has become notorious for its focus on anchor text diversity. Last year Google devalued backlinks of the websites which excessively used promotional keywords as anchors and placed links on spammy websites. This is how the diversification, mixing of anchor text and backlinks quality became vital. We believe they are still vital, so we carried out a research to see which be. anchor texts by the following types: Brand name/Brand-keyword hybrid Exact match Partial and broad match Non-descriptive URLs Anchors in foreign languages Empty alt texts in linking…
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